Statistics show that customers are heavily influenced in the first few seconds of entering a shop, first impressions really do count. Visual merchandising is of paramount importance when it comes to encouraging customer traffic and interest. The shop should be clean, tidy and logically laid out, enabling customers to easily find the products that they are searching for. Shelves should be well stocked and attractively presented with clear signage and organisation.
Hence the need for quality shop shelving and shop equipment in order to show off products at their best.
At SWSF we can supply high quality shop fittings at extremely competitive prices. Giving your shop a refit does not need to cost thousands, we can help you to plan your layout, taking into account the different products that are to be displayed. For example, you may require some pegboard backs, shelving units with risers or specialist fruit and vegetable displays. Our modular shop shelving can be customised in so many different ways to specifically suit your needs.

One of the most important elements of retail design is the floor plan which sets out in detail the layout of wall shelving, aisles, gondola shelving and products. The objective of the plan is to maximise sales and create customer flow. At SWSF we can help you to use your shop floor plan to determine the runs of shelving that you require and the optimum types of shelving to suit your retail space and to ensure customer convenience, promotion of impulse sales and theft prevention. Take a look at our gallery to see what our customers have already achieved with our shop equipment.

At SWSF we continue to strive to source top quality shop equipment at reasonable prices. We keep our overheads low so that we can pass savings onto our customers. We are so sure of the quality of our shopfittings that we will happily send out samples so that customers can judge for themselves. Call or email us and we will be happy to help.

SWSF is delighted to have sourced a new pegboard hook supplier and is expecting the first delivery of single prong and euro peghooks in 3 weeks time. Prices, as always, will be extremely competitive, especially for bulk purchases. SWSF can also source any type of non standard hook such as direct entry hooks, overhead epos hooks and specialist hooks.

At SWSF we hold a huge stock of shop equipment in our warehouse and so are able to fulfil even the largest orders immediately. If you need your shop fittings quick, give us a call. We deliver nationally and internationally and are proud of our speedy and efficient service as well as our great quality and low prices.

Merchandising units ensure that your products stand out from the competition, whether you wish to supply individual units for your products in stores nationally, or create a complete shop themed around your brand. We can customize the shelving bays to suit your requirements, be it colour, size or with canopies.

We have great news from China, our shopfittings manufacturer has just built a brand new factory. As you can see from the pictures, it really is “state of the art”. Our Chinese colleagues are determined to continually improve and update technology and build quality and they certainly have excelled themselves this time!

We work with a finance company to offer lease purchase deals on shop fittings. The monthly repayments are very affordable and there are also tax benefits from buying shop equipment in this way. All you have to do is get your quote from us and we will do the rest.

It makes sense to buy the best shopfittings at the best price. At SWSF we suggest various ways of maximising your retail display area for the least cost. For example, a 4m run of gondola uses 4 x 1000mm bays whereas a 3.75m run only requires 3 x 1250mm bays, hence a sizeable saving. if you need a 5m run of shelving, the cost effective way to achieve this is with 4 x 1250mm bays, again saving you money. We always want our customers to get best value for money.

As you can see, our shelving is all modular and can be mixed and matched to suit your exact requirements such as perforated back panels along with plain. Call us to discuss what you need.