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This is a step by step guide to assembling a bay of wall shop shelving. The first thing to do is to take the base legs and, using the screw-in feet, get them levelled onto the floor. They then can be put into the uprights, they are quite a tight fit to give the unit stability. … Continue reading ASSEMBLY OF SHOP SHELVING →

At SWSF we aim to supply top quality shop fittings at an affordable price. We pride ourselves not only in our products but also in our customer service and advice which enables retailers to refit their shops cost effectively and making the best use of available retail space. What better endorsements could there be than actual … Continue reading CUSTOMER TESTIMONIALS →

Shop Counter Units are an important item in your retail space as every customer will be at the counter when paying for their shopping so it makes sense for them not only to be attractive and well presented but for them also to be used to display those last minute tempting items. A shop counter not only … Continue reading WOODEN SHOP COUNTERS AND GREETINGS CARD UNITS →

SWSF are delighted to have received a new consignment of quality pegboard hooks. Pegboard displays are ideal for a huge variety of products and the hooks are available in different sizes and types to suit the products that you wish to display. Our new hooks are great quality and, because we took the time to source … Continue reading PEGBOARD DISPLAY, NEW STOCKS OF HOOKS JUST ARRIVED →

Whether you supply  branded products nationally and need to provide each of your customers with a standalone merchandising display unit or you are a retailer looking to create a whole shop based around your corporate or product colours, SWSF can help. Individual merchandising units ensure that your products are displayed in a uniformly, giving consistency to your brand … Continue reading MERCHANDISING DISPLAY UNITS – A COST EFFECTIVE SOLUTION TO PROMOTE YOUR COMPANY AND PRODUCTS →

Special promotional offers not only tempt new customers into your shop but also encourage greater spending. Clearly it is pointless to have fantastic offers that no-one is aware of so the first step in marketing your special offers is to create some form of advertising visible from outside the shop, whether it is a pavement advertisement stand … Continue reading TIPS FOR MARKETING IMPULSE SALES AND PROMOTIONAL OFFERS →

Statistics show that customers are heavily influenced in the first few seconds of entering a shop, first impressions really do count. Visual merchandising is of paramount importance when it comes to encouraging customer traffic and interest. The shop should be clean, tidy and logically laid out, enabling customers to easily find the products that they … Continue reading USING SHOP FITTINGS AND DISPLAY TO INCREASE PROFITS →

One of the most important elements of retail design is the floor plan which sets out in detail the layout of wall shelving, aisles, gondola shelving and products. The objective of the plan is to maximise sales and create customer flow. At SWSF we can help you to use your shop floor plan to determine … Continue reading FITTING YOUR SHOP →

At SWSF we continue to strive to source top quality shop equipment at reasonable prices. We keep our overheads low so that we can pass savings onto our customers. We are so sure of the quality of our shopfittings that we will happily send out samples so that customers can judge for themselves. Call or … Continue reading TOP QUALITY, LOW PRICES →

SWSF is delighted to have sourced a new pegboard hook supplier and is expecting the first delivery of single prong and euro peghooks in 3 weeks time. Prices, as always, will be extremely competitive, especially for bulk purchases. SWSF can also source any type of non standard hook such as direct entry hooks, overhead epos … Continue reading PEGBOARD HOOKS →